It may be tempting to focus on your company or products, but it is usually more effective to put the focus back on the customer. Get to know their needs, drives, pain points, and barriers to purchase by asking about their experience. Put time into your micro-copy—those tiny bits of written content that go into surveys.
Some experts prefer the first-person approach i. Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking. Hotjar recently created a survey that we sent to 2, CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. We decided to test them out on internal staff and external people by sending out three rounds of test surveys to respondents each time.
Their feedback helped us perfect the questions and clear up any confusing language. When you limit their answers, you just reinforce your own assumptions. Having to answer too many questions can overwhelm your users. How many questions should you ask? In the beginning, focus on the big things:. Effective survey questions can help improve your business in many different ways.
A user persona is a semi-fictional character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.
Describe yourself in one sentence, e. Few things are more frightening than stagnant sales. A good format for that is an exit-intent pop-up survey , which appears when a user clicks to leave the page. Another way is to focus on the people who did convert, but just barely —something Hotjar CEO David Darmanin considers essential for taking conversions to the next level. What almost stopped you from buying? Get started with our Exit Intent survey template. Tell us why.
Buying a new product can be scary: nobody wants to make a bad purchase. Are your products overpriced and scaring away potential buyers? Are you underpricing and leaving money on the table? Asking the right questions will help you come up with a pricing structure that maximizes profit, but you have to be delicate about how you ask the questions.
Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more. A combination of online survey questions and one-on-one interviews can help you figure this out. Human beings are social creatures. The following survey questions can help you get some great testimonials.
You can do this with rating scale questions. For example, at Hotjar, we ask for feedback after each customer support interaction which is one important measure of customer satisfaction. As you can see from the screenshot below, we begin with a simple, foot-in-the-door question to encourage a response. We use the information to improve our customer support, which is strongly tied to overall customer satisfaction.
The Net Promoter System NPS is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.
How likely are you to recommend this company to a friend or colleague? What should we do to WOW you? Pro tip : you can use our NPS calculator to crunch the numbers.
How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points? Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them. You can use our sample size calculator to get a more precise answer, but understand that collecting feedback is research, not experimentation. In fact, as little as ten replies can give you actionable information about what your users want.
A big pile of qualitative data can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for analyzing open-ended questions in 5 simple steps , which should answer all your questions. Honestly, the real danger is not collecting feedback. You can stop surveying once you have enough replies. What is your age? Roughly how many hours do you spend playing video games each day e. In the past 30 days, which of the following devices have you used to play video games?
Please select all that apply. Nintendo Wii. Nintendo Wii U. Nintendo 3DS XL. Sony PlayStation. Sony PlayStation Vita. Microsoft Xbox Any Xbox Model. I have not used any of these devices to play video games. What genre of video games do you play most? Other please specify. How much money have you spent on video games in the past 12 months?
This includes Micro-transactions, which are small purchases made within games using real money. What reason for playing video games most applies to you? Through Friends. Kill him and leave. Kill him and camp. Ignore him. Polite emote. Rude emote. Get him kicked from the group. Tell him what a n00b he is. Leave the party. Try to give him some tips. Go on my guild run. Tell my guild a friend needs me.
Don't say anything and go to Naxx. Quit the guild, this one may be better anyway. Go help. Ignore his request. Find someone his level to help him. Tell him to learn2play. Tell your friend that you are not feeling well. Get out of the raid and go.
Tell your friend you can't because you have a raid. Dont return my friend's call until the next day. Pack up and go, leaving the computer behind. Pack up the computer. There will be time to play. Pass and spend the week playing WoW.
Concerns about online gaming addiction are invalid. BG rank is important to me. I am very good for my class. I will probably cut back on my playtime soon. My friends in the game are very important to me. Gear is very important to me.
I think I play more than I should. I sometimes feel pressured to play longer by friends or guildies. I like to play sexy characters. I don't like to quest alone. Online games are dominated by men. I sometimes carry around or bank items I know are useless. I am addicted to online gaming.
I enjoy the social aspects of the game. Women make better healers than men. Online games are a good way to meet new people that think like me. It is just a game. More men play computer games that women.
Men make better warriors than women. I have real life friends that play the game with me. I have lost or damaged relationships because of the game. In Warcraft, reputation is very important. Standing somewhere just chatting not actively playing. Solo Playing questing, grinding, etc. In a raid of 20 people or more. In a party. What other activities do you participate in on a regular basis? One to Three Days. Four to Six Days. Seven to Nine Days. Ten to Twelve Days. Thirteen to Fifteen Days.
Sixteen to Eighteen Days. Nineteen to Twety-One Days. Twenty-Two to Twenty-Four Days. Twenty-Five to Twenty-Seven Days. Twenty-Eight Days or More. Why did you return? Level as quickly as possible. Enjoy the experience and questing. Group with friends the same level. Dread the leveling part. Pay a service to do it for me. Share my account with friends so they can help.
Skip the quests and grind. On average, how many hours of sleep do you get per night? They should all be banned. I feel sorry for them. Doesn't matter to me. PVP -- Select Roleplay -- Select
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