You set your bid amount per 1, impressions and Twitter optimizes your campaign for the best possible reach. Consumers trust recommendations from influencers more than traditional advertisements or even celebrity endorsements.
Similar to guest posting, agents can start influencer-marketing campaigns by finding influencers in relevant industries and reaching out with partnership ideas. You can do this by simply searching relevant keywords on social channels and sifting through the posts for influencer content.
You can also search the sponsored hashtags on Twitter and Instagram to see which influencers are already working with brands in your industry. You might even use influencer-marketing platforms like Upfluence and Traackr to do the legwork for you.
Once you find the right influencers, you can gift them free products in exchange for reviews. Influencers know the type of content that resonates with their audience, and by working with them, they can create a piece of content that not only looks great, but that will hit a chord with their loyal follower-base, making them aware of your brand from a source that they trust.
To guide your brand awareness strategy, consider these brand awareness examples from businesses that have run effective campaigns. Brands and publications like KISSmetrics use infographics to increase brand visibility. In just two years, the company created 47 infographics, like this one about how page-loading time can cost you :.
These infographics generated over 41, tweets, 2. Turkish bank Akbank ran Instagram Stories ads to increase brand awareness. These Stories featured videos of young men and women singing a Turkish pop song that was rewritten to convey their hopes and dreams for the future. These brand-awareness ads generated 3.
The company was already using search and display to build brand awareness, but these channels offered limited scale at a high cost. So, Samsung Life turned to native advertising. The brand partnered with Taboola to drive an increase in brand awareness on a limited marketing budget.
As a result, Samsung Life delivered over 13, new insurance quotes in six months. With these strategies to choose from, now you might be wondering how to measure brand awareness. This will depend on your brand awareness objectives. If you take anything away from this post, remember this:.
Posted by Amanda Walgrove. Click here to download. Create Your Content Campaign Today! Start now Contact Us. The success and recognition of the business brand are the most crucial points which must be kept in mind while making a business plan. Today no one can deny the role of social media marketing to set and market throughout the globe. Social media is getting popular these days to promote various brands. The World is full of new media and digital communication technologies.
There are many ways to promote the brand with the help of social media. The impact of promotion through social media is immense and gives a combination of speed and relevance. Brand awareness is one of the important factors which boost up the sales ratio of the product of the company.
The present paper is an attempt to find out the purpose and benefits of using social media in brand awareness. The paper also highlights some important social media networks and gives a glimpse of the hindrances of the same. Social media is the medium to socialize.
It has a strong impact on the purchasing process of a consumer. Nowadays, due to advancement of technology, social media is considered as the right way to get right information at the right time by the consumer.
Social media give consumers high control as it enables the buyers to gather much more information, watch reviews, and make comparison of different products, while sitting at home.
These techniques have proved to be quite cost-effective and have attracted many customers. Therefore many companies have gained a lot from digital marketing and fans through social networking. Social Networking Websites including Facebook and Twitter which are now being used by various multinational companies in order to convey their message to the customers. Social Media has become a major factor in influencing various aspects of consumer behavior which leads to brand commitment.
According to Barnes, N. There are three strategic roles that help to build the brand. Marketers must use social media to serve their brand building objectives. The first and the foremost problem was related to the sample size. The findings cannot include all the companies that use social media but other than this, the objective of adopting the social media is also different. Social media are described by Blackshaw and Nazzaro as consumer —generated media.
Blackshaw and Nazzaro Another definition of social media by Larson, is rare in that the author defined social media from the perspective of companies, bypassing the fact that social media exists by favor of users and not by companies.
Wikipedia , blogs, content communities e. B2B marketers in particular must remember that despite how their target audience is often described, there is a person or group of people at the end of every transaction- and branding is important in appealing to their emotions and sustaining lasting relationships. Successful campaigns will help businesses to construct trustworthy personas that customers are more likely to buy into and stick with, the issue comes with being able to prove this and prove the financial returns of investment into branding efforts.
Stronger brand perception can lead to access to larger budgets and increase the average deal size, plus, having a better-known brand shortens the time needed for research, increasing sales velocity and shortening the sales cycle. Brand awareness campaigns should focus on improving 4 main areas- Reach, Engagement, Brand Perception and Sales Impact.
To set helpful and feasible targets that work towards these long-term goals, marketers must first gather a comprehensive understanding of their current brand perception.
Broadly, they can do this through:. A well-executed awareness campaign will have a goal and a target audience. Marketers must consider their potential audience size in this process so that they can scale their predicted outcomes and set realistic benchmarks which define the adequacy or over achievement etc of campaigns. Once marketers have an idea of what their audience is thinking, they must decide what they would most like to improve upon and change. Marketers must choose suitable and reachable metrics to set goals and help define success, these metrics will be used for:.
Once the success metrics are established, marketers can begin to focus on how they are going to achieve the goals set. This might include all or some of the following areas of focus:. Once a solid, research-backed plan has been established, it can be tempting for marketers to become overly rigid in their adherence to this plan. It is important to also plan for agility and marketers must be ready to adapt to feedback throughout their campaign.
A successful branding strategy will tie in seamlessly with other areas of business i. A holistic approach to branding that carries across departments will be necessary in order to fully establish a trustworthy and consistent brand image, as such, these impacted areas also deserve consideration when measuring the success of a brand campaign.
At the final stage, marketers will analyse the successes and pitfalls of the brand awareness campaign in order to decide how they can best optimise activities moving forwards. The analysis stage should include:.
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