Click Page Visibility and change the status to Page unpublished. Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry. For inspiration, check out our blog post on Facebook marketing. You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Start by inviting your existing Facebook friends to like your Page. Click the blue Invite Friends button to bring up a list of your personal Facebook friends.
Select which friends you want to invite, then click Send Invites. Use your other channels, like your website and Twitter, to promote your new page. To grow your audience quickly, check out our post on how to get more Facebook likes. These strategies will help maximize engagement so you meet your Facebook and social media marketing goals.
Is there important information you want all visitors to your Page to see? A top-performing piece of content you want to show off? Put it in a pinned post. A pinned post sits at the top of your Facebook Business Page, just under your cover image. Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page.
Click the three dots on the top right of the post, then click Pin to Top of Page. This is only for your internal view. Tabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu. Each template has a set of buttons and tabs designed for particular types of business. One way to build community is to connect with other Pages that are relevant to your business but not competitors.
For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.
If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.
Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit. Enter a Page Name and Category, then click Continue. Upload a profile picture and a cover photo for your Page. The Facebook page will appear. Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free — regardless of how many followers or likes you have.
Do not use your current personal Facebook profile or create a new personal profile for business purposes. Disadvantages of Facebook for Business Control. Although Facebook lacks control over a public profile, it lacks control when it comes to what others post. Maintaining a Facebook page is very time consuming process. Fake Profiles. Negative Feedback. With our application period now closed across all countries, grant applicants can come back here for updates and answers to common questions.
Begin setting up your page. To begin setting up your page, visit facebook. Create your page. Add a profile picture.
Logging Into Your Business Page. After you have created a business page, you can access it in the future by logging into your main account, selecting "My Account" from the drop-down menu, and selecting "Use Facebook as Page. Although you can have only one Facebook account and personal page, you can have multiple business or other pages.
When you're on your new page, a series of options appear at the top, side, and in the content of the page. The main body of your new page contains lots of options, most of which should be done after your site is set up. These options include:. Add an Image. This image will show next to your posts when you update your business page. Choose a logo or friendly face if you do not have a logo that will work well on the site.
Never leave this blank—it is better to use a temporary image than not to have one at all. Invite Your Friends. Do this only after you are done customizing your page—you want them to see it at its best.
When you invite friends, the goal is to get them to "Like" your page to give it more branding power. When you get 25 people to "Like" your business page, Facebook allows you to have a custom URL address for the business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page.
People who "Like" your page are called "Fans," and pages can have an unlimited number of fans—personal profile pages can only have 5, "Friends. If you already have Facebook fans or subscribers, you can also invite them to become fans on your new page. Although you can invite fans anytime, it is recommended that you only invite fans once your page has been completely set up.
If you invite them to a page in progress, they may get a bad first impression. Post Status Updates. When you are ready to post announcements and updates, use this option.
Again, it is recommended that you start adding status updates just before announcing your new page. It's important that you have at least a few updates on your page before you announce it, so visitors have something to read and respond to. Promote Your Page on Your Website. This step is only recommended after your page has been completely set up. For now, have a read through the settings and change anything that seems particularly relevant to your business.
Or, if you have an international target audience, be sure to enable the ability to write posts in multiple languages. Then type in their name or email address to find them. Each one allows page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.
Facebook provides ten different Facebook Business Page templates for you to choose from. Each is tailored to best suit the needs of various organizations and individuals. The primary difference between the templates is the links in the tab section and the buttons on the toolbar. After taking the tour, scroll down to see your Facebook page tabs.
Here, you can change the order of your tabs or add new ones for your particular needs. Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your page.
Facebook Business Pages allow you to choose a unique username to use on the platform. Remember, this name will be seen and used in many of your Facebook interactions. However, your business name may already be in use by someone else. If your business is locally-focused, try adding your location to your business name. This can also help to build trust and credibility among your local followers. Alternatively, you might be able to add a suffix that describes the type of business you are. This makes things much easier for your existing audience to find your other profiles and pages.
Your business page username must be at least five characters long and made up of numbers and letters only. If this happens to you, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work! Next, input your business information in the About section. Make sure to include your mission statement as well as links to your website and other social media profiles in this section.
This will help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.
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